The agency required permission to use a well-known copyrighted song for a national retail campaign, including approval to adapt the lyrics into a parody version aligned with the campaign concept.
Music For Productions acted as the licensing agent and liaison between the rights holders, publisher, and creative team. We negotiated publishing rights, secured approvals for lyrical adaptation, and ensured all licensing requirements were met.
Music Licensing Case Study: Clearing a Well-Known Copyrighted Song for a Parody Adaptation
The Challenge
The Solution
The agency required permission to use the well-known copyrighted song The Song That Never Ends, widely recognized from Lamb Chop’s Play-Along, hosted by Shari Lewis. The track was to be featured in a national retail campaign, with revised lyrics adapted into a parody version aligned with the campaign’s creative concept, requiring formal approval from the rights holders.
The Result
Need to license a known song for your campaign?
