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“The Sale That Never End” for The Brick ad campaign

jeanmfp | May 24, 2022

May, 2022
When it was time  to secure the publishing rights of “The Song That Never End” for their client (The Brick), KO Group LTD came to us. MFP acted as an agent and liaise between rights holders of the copyright of the song and the director of this project and negotiated for them a cost for the rights that satisfied both parties. The creative concept of the TV ad campaign was to use the classic song and create a parody song by changing the lyrics to “The Sales That Never end”. The original is a self-referential and infinitely iterative children’s song. The song appears in an album by puppeteer Shari Lewis titled Lamb Chop’s Sing-Along).
Composition: The Song That Never Ends
Writer: Norman Martin
Publisher: Norman Martin Music c/o Peermusic Canada Inc.
Percent Administered by Peermusic: 100%
Ad Agency: KO Group LTD
Licensing Agent: Music For Productions Inc.

https://www.youtube.com/watch?v=UWO6XXYUKsM

When you need music for your campaign MFP is the right company to contact. We can help you license a popular song. We can act as an Agent and will liaise between the rights holders of the recorded music involved and the director of the project. We will negotiate the lowest cost and insure all copyrights clearance in a timely manner. Or we can find the perfect song from our own catalog. We have over 300K songs. I am sure we can find what is right for you at an affordable price.

We’ll also handle all rights with the publishers; record companies; agents and unions:
Whether you require:
• Synchronization
• Master use
• Publishing
• Mechanical

At Music For Productions, we make sure all music rights are secured for your project as well as manage royalty collection and distribution!

Contact us with the details of your project at 1-888-637-6874 ext.221 or email us.

Written by jeanmfp

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